Jason Shellen of Google Labs is demonstrating the latest of the search giant's gazillion services at the Web 2.0 conference: Google Reader. I'm just trying it out for the first time, but it looks pretty slick. You can import subscriptions from other readers (though not, as far as I can tell, easily import them from Web-based RSS readers, which I use), mail or blog items you're reading with a click, and play podcasts with a built-in player. It's ready to check out now if you already have a Google account.

UPDATE: Maybe I spoke too soon. I'll try it out some more this weekend...

Before it's here, it's on the Bloomberg Terminal. LEARN MORE