You know how people are decrying exceesive brand placement in TV shows, songs, books and movies. Turns out videogamers like the ads. Bring-em on, they say.

A new study released on Monday found that in-game campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game "Metro3D."

Fifty-percent of study participants said they found that in-game ads make the experience more realistic, while just 21 percent disagreed. Similarly, 54 percent said in-game advertising "catches your attention." Just 17 percent disagreed, the company said.

And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected.

I'll say. According to Double Fusion, 50 percent of study participants said they found that in-game ads make the experience more realistic, while just 21 percent disagreed. Similarly, 54 percent said in-game advertising "catches your attention." Just 17 percent disagreed, the company said.

Remember when Archie Bunker held a can of "No-Name" beer in his hand? Then again, most videogamers probably have no idea who Archie Bunker is.

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