Choosing a location for your business or franchise is no different than choosing a neighborhood in which to purchase a home. It makes all the difference in the level of return you can expect from your investment. Additionally, once you identify the right area, the specific location of your storefront is key. Even if you are at “Main and Main,” being on the wrong corner can spell disaster. Make sure your store has great visibility and is easy to get to. Remember, if you find a location with cheap rent, there’s probably a reason!

Scott V. Mortier President Brand Name Real Estate Rosemont, Ill.

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