Design on Drugs

Spurred by her grandmother's prescription mix-up, Deborah Adler combined graphic and industrial design for better Rx bottles

The road to great design is fraught with potential minefields. For instance, design can get dumbed down by a timid creative director or a conservative client; an industrial designer might fail to consult with the graphic designer and end up with a poorly placed logo.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE