This table from Biz360 illustrates the media pickup of the controversy surrounding quotes by Eason Jordan, then-chief news exec of CNN last winter. Naturally, it exaggerates the power of blogs: One single-reader blog weighs as much here as a segment on the Today Show or CNN.
Still, what strikes me is the time element. The story raged on the blogs and online for weeks, long after it surfaced for a brief day or two on traditional media. The message: Before corporate and political spin-doctors conclude that story is safely behind them, they'd better check the blogs.