The online ad industry is facing a large and growing problem with consumers not understanding or trusting cookies that are placed on their browsers, equating them with spyware. This problem is not going away. It is only going to get worse.Trouble is, Internet publishers are secretive about cookies, mostly because customers are so suspicious of them. They associate them with spyware and spam. But the secrecy feeds the suspicion... Morgan calls for full disclosure.
Before it's here, it's on the Bloomberg Terminal. LEARN MORE