Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words here are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it’s a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
Jay Conrad Levinson Author Guerrilla Marketing