A reader comment from John Cass asks if we have a policy on referencing blogs at BusinessWeek. I don't think we do, but common sense should suffice. Blogs are people's voices. So quoting one is like quoting anyone else. It has more credibility if it comes with a name. If the blog attacks a person (or company), then that person must be given a chance to respond. If a blog is from a company official, such as GM's Bob Lutz, it can be quoted as his words (though an interview is preferable). No doubt quoting from blogs will be on the rise, simply because blogging is the way more and more people are talking.
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