Here's the story I wrote for this week's magazine on the collapse of iFulfull.com in on the BW Website. After writing last week's post, I flew out to Maumee, Ohio, to visit the company. I toured a warehouse and talked to employees and merchants. To the dismay of many of them, company President (and blogger) Paul Purdue was on a three-day Cub Scout outing with his son. I caught up with him on the phone Monday and Tuesday.
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