Boeing Blog and Engaging Criticism

Good example of how Randy Baseler, Boeing's vice president of marketing for Commercial Airplanes, effectively uses his blog to engage criticism.

To me, this post by Randy Baseler, Boeing's vice president of marketing for Commercial Airplanes, is a good example of a company effectively using a blog to discuss directly some critical points made by a Boeing fan about the next generation 787 Dreamliner passenger plane.

One thing that grabbed my attention was how he used this mocked-up image photo to show how the new plane's wings actually bend pretty radically when in flight--and make the case that Boeing is being innovative....pretty cool...

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