Calling All Citizen Journalists

On Mainstream Media reaching out to citizen journalists.

Broadcasting and Cable writes that CBS "is gearing up to solicit video clips from the average Joe and Jane" and plans to hire people to sift through the clips. This comes hard on the heels of the company's announcement last week that it plans to broaden aggressively its video operations online. (Via Lost Remote)

Many in mainstream media are reaching out to the do it yourself crowd, but increasingly, with upstart networks like Rocketboom and OurMedia there are plenty of aggregated distribution alternatives for creative and news types. Maybe that will also lead to relationships between the oldline and newline networks. Definitely it means the reworking of business models and the need to actively figure out a spot in the new world for mainstream media.

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