Matt Galloway has a long discussion about something that I think will increasingly become the holy grail among marketers: the development of tools that efficiently and quickly unearth influential blogs or blog discussions.
Though there is lots of work going on across the Web by different startups around this idea of tracking " instant-up-to-the-minute Influential insights focused on our topic of interest," I wonder whether many bloggers will bristle at the idea of being boiled down so easily. After all, writers have big egos.
Via Mitch Ratcliffe, who explains that he's working with a group to come up with tools that analyze the trajectory and speed of how ideas become influential online.
"The first example of our technology, at www.mydensity.com, which tracks the social network two degrees around any URL, doesn't get to any of the influence tracking by topic/theme, but it is available in an enterprise service.