Iacocca as Returned Pitchman: Part Two

Chrysler sealed its deal with former chairman Lee Iacocca to appear in ads hawking Chrysler new discounting program that is meant to compete with General Motors

Chrysler sealed its deal with former chairman Lee Iacocca to appear in ads hawking Chrysler new discounting program that is meant to compete with General Motors "employee discount" promotion that sent its sales soaring in June.

After I praised the move by Chrysler as a smart way to follow the competition and still look original, a GM executive I know e-mailed me asking me if I didn't think Chrysler looked "desperate" recalling Iacocca out of retirement, especially since most people under 35 don't know who he is.

More desperate than resorting to offering the whole country the same deal you offer employees in the first place, destroying profitability and training consumers to expect aggressive discounted prices no matter what kind of new product you bring out?

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