Morgan Stanley Upgrades New York Times to 'Overweight'

Analyst Douglas Arthur predicts an important recovery in help-wanted advertising for the industry-leading publisher

Morgan Stanley upgraded New York Times (NYT ) to overweight from equal-weight.

Analyst Douglas Arthur says he upgraded the publisher on the belief that the strong recovery in national advertising that most media are experiencing in 2003 will catch-up to industry leader New York Times. He predicts an important recovery in help-wanted advertising after many false starts.

Arthur sees $1.93 2003 earnings per share, $2.10 in 2004, and $2.30 in 2005, and believes his estimates are conservative. Arthur set a $52 price target.

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