The Living Legacies of Shuttered Startups

Plenty of starry-eyed entrepreneurs fell victim to the dot-com bust, but many of their brightest ideas continue to transform tech

By Steve Hamm

Nicholas A. Grouf is taking a breather from his regular job of launching high-tech companies. These days, the 34-year-old Harvard Business School graduate sits on the sunny deck of his San Francisco home overlooking the shabby-chic Haight-Ashbury district and pecks away at the novel he's writing. It's a far cry from the frenetic pace he kept at the companies he co-founded in the go-go 1990s, Firefly Network and PeoplePC. Both showed flashes of brilliance but never made it big and were ultimately swallowed by larger fish. EarthLink, the No. 3 Internet service provider, snapped up PeoplePC last year for a measly $10 million.

Yet their innovations live on. As a subsidiary of EarthLink, PeoplePC continues to break the mold by selling consumers PCs and Net access in a package for an affordable $24.95 monthly fee. And Microsoft made Firefly's technology the basis for its 200 million-member Passport system for storing people's crucial personal information on the Web. Grouf, who was CEO of both companies, says he doesn't regret that he no longer gets to play a role. "When you sell a business, you still get the satisfaction of seeing them survive and touch millions of people's lives," he says.

COOL IDEAS REHEATED.

  Grouf's journey is part of a huge transfer of innovation now under way that's reshaping the tech industry. While hundreds of Internet startups are dying or selling out after nearly three years of being pummeled by the rotten economy, many of the technologies they created are destined to live on and play important roles in the future -- either via acquisitions, in new startups, or through copycatting by the industry's giants. Think of it as a mammoth recycling project. "The company is the most ephemeral institution in the information technology world. The people are perennial, the technologies are repurposed, and the products find new homes in surviving companies," says Geoffrey A. Moore, chairman of tech consulting firm Chasm Group in San Mateo, Calif.

Although the boom is remembered as a time of frivolity and excess, it was also a bountiful gusher of business creativity. Nearly 6,000 tech companies were financed by venture capitalists, and since there was little pressure to achieve profits in the short term, entrepreneurs were given permission to dream -- and in some cases, hallucinate.

Sure, plenty of ideas were silly. But the era also produced an abundance of ideas that were mind-bending, even if their inventors didn't survive as independent businesses. Take ICQ, the instant-messaging pioneer, which flourished after its 1998 sale to America Online. In many cases, the challenge facing the new caretakers of these innovations is to take a potentially world-changing idea and give it business legs.

BARGAIN BASEMENT.

  Established firms are cherry-picking the best of the distressed properties. One sizzling technology is Internet search. And anything to do with Wi-Fi, the wireless networks that are spreading through dorms, offices, and coffee shops, is sure to attract shoppers. In the past couple of months, Search site Overture Services has taken over Web search pioneer AltaVista, paying just $140 million for a property that had once been valued at more than $2 billion. Level 3 Communications snapped up the original Net backbone operator, Genuity. Even the stodgiest of Main Street outfits are getting into the act: Anderson Merchandisers, a leading music CD distributor, in late January bought assets of Net music-download specialist Liquid Audio.

"The task is sifting through the wreckage and seeing where there's an overlooked opportunity," says Paul Saffo, executive director of think tank Institute for the Future. "A lot of these ideas were good, but were ahead of their time." How smoothly this handoff goes will determine whether a generation of innovation is put to good use or consigned to history. Plenty can go wrong, and the tech industry is infamous for bungling acquisitions. Technologies clash. Executives lose focus and screw up business basics. Or the best brains from the acquired companies get frustrated with the new bureaucracy and run, screaming -- the way Netscape Communications engineers fled en masse after the company's 1998 acquisition by AOL. Sometimes the handoff works like magic. Software maker BEA Systems, for instance, paid just $240 million in 1998 for WebLogic, a leader in the nascent market for Web application server software. By now, the software has become a mainstay of Internet computing in corporations, and WebLogic-related sales accounted for about 70% of BEA's $934 million in revenues last year.

With examples like that to inspire them, savvy buyers are shopping for companies that can boost their revenues or plug holes in their offerings. Documentum, the leader in document-management software, is one example. In the last year, it snapped up three companies for less than $10 million each, before splurging, for $125 million, on eRoom Technology and its Internet-based employee-collaboration technologies. "We take pieces funded by tens of millions of dollars of venture-capital money, pick them up much more cheaply, and get their products into the mainstream much faster than they would have gone otherwise," says Robert M. Tarkoff, Documentum's chief strategy officer.

TAKE MY COMPANY, PLEASE!

  Plenty of entrepreneurs are grateful to be bought out, given the hostile environment. Andrew Parkinson, co-founder and now CFO of online grocery-delivery pioneer Peapod, points out that despite the high-profile failure of online grocer Webvan, Peapod is thriving under the wing of grocery giant Royal Ahold, which bought it in mid-2001. And the parent company's current accounting difficulties don't seem likely to change that. By plugging into Ahold's Stop & Shop and Giant chains, Peapod gains price advantages and plenty of promotion. Peapod's sales expanded 20% last year, to approximately $150 million, in an industry that grew just 3%. "We're working with a retail partner, and we're making money," says Parkinson.

Selling out to the giants seems to be the way for startups to go -- at least until the initial-public-offering market picks up again. After a record 176 tech-industry IPOs in 1999 and 107 in 2000, there were only five last year. This year isn't shaping up to be any better. For now, the best hope for many entrepreneurs is to position themselves as research and development labs for the giants. They can cook up their technology in pre-IPO obscurity, prove that it works, and then sell out to an acquirer with the wherewithal to turn their dreams into businesses.

Here's a sampling of some hot innovations from the Internet Era now being recycled into other companies:

NAPSTER: Co-founder Sean Parker is applying the music-swapping site's peer-to-peer technologies to automatically update electronic Rolodexes as changes occur. His new company, Plaxo, taps into Microsoft's popular Outlook program.

PYRA: Web search leader Google just bought the troubled startup, whose Blogger.com hosts 200,000 Weblogs, personal Web sites where people share insights and Web links with all comers. It beefs up Google's information storehouse.

FIREFLY NETWORK: Its collaborative filtering concept, which uses a rating system to match people with things they're likely to be interested in, is being used by online movie rental pioneer Netflix to keep its 1 million subscribers coming back for more.

LIQUID AUDIO: Anderson Merchandisers, a major distributor of music CDs, bought some of the assets of this digital-music pioneer. It could help create profitable online music distribution.

Hamm covers technology in New York.

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