RANK BRAND 2002 BRAND VALUE ($billions) 1 COCA-COLA 69.6 2 MICROSOFT 64.1 3 IBM 51.2 4 GE 41.3 5 INTEL 30.9 6 NOKIA 30.0 7 DISNEY 29.3 8 McDONALD'S 26.4 9 MARLBORO 24.2 10 MERCEDES 21.0

Data: Interbrand Corp., J.P. Morgan Chase & Co.

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