Whether it's Starbucks' iced lattes or the Financial Times' salmon-colored paper, ascendant brands all deliver a distinctive product to a growing legion of customers.

2001 2000 BRAND BRAND VALUE VALUE RANK BRAND ($BILLIONS) ($BILLIONS) % CHANGE

88 STARBUCKS 1.8 1.3 32 42 SAMSUNG 6.4 5.2 22 95 FINANCIAL TIMES 1.3 1.1 14 4 GE 42.4 38.1 11 94 GUINNESS 1.4 1.2 11

Data: Interbrand, Citigroup

Before it's here, it's on the Bloomberg Terminal. LEARN MORE