Reading, writing and...entrepreneurship? That'll be the curriculum in about 1,000 elementary, middle-school, and high-school classrooms this fall. The Service Corps of Retired Executives has teamed up with Junior Achievement to bring SCORE's business coaches into the nation's schools to teach youngsters about starting and running their own companies.
Do kids really want to hear about business? "We're not suggesting teaching kindergartners how to write a business plan," says SCORE Executive Director Ken Yancey. "But the more we encourage entrepreneurship, the better off we all will be." Junior Achievement programs, which are designed to get kids thinking about business and economics, already reach 3.5 million students a year. SCORE counselors will augment the curriculum with real-life stories from the trenches. Who knows? Perhaps the next generation of start-ups will be launched from the playground.