Tired of poky Web action? Zona Research says surfers may bail out if the 
      information they request doesn't pop up within eight seconds. With the 
      majority of modems at 56kb level, violating the eight-second rule inflicts 
      more losses than slow modems. All told, slow downloads could clip as much as 
      $4.35 billion from U.S. E-commerce sales each year. Ouch!
      
      The Monthly Loss From Sluggish Web Downloads...
      
      SPEED            LOST SALES
                        MILLIONS
      
      14.4kb              $73
      28.8kb              $97
      56kb                $100
      ISDN                $14
      T1                  $38
      
      ...Means Big Annual Losses For Lots of Industries
      
      INDUSTRY                  LOST SALES
                                 MILLIONS
      
      SECURITIES TRADING           $40
      TRAVEL & TOURISM             $34
      PUBLISHING                   $14
      GROCERIES                    $9
      PERSONAL FINANCE             $5
      MUSIC                        $4
      BOX OFFICE RECEIPTS          $3
      TEXTILES/APPAREL             $3
      
      DATA: ZONA RESEARCH INC.
      
      
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