Even before Asia's serious troubles became visible, 1998 was shaping up as the year of Europe. The countdown for the launch of the euro is well under way. Along with that, Europe is experiencing a vibrant merger-and-consolidation boom--in part related to the euro, but also driven by corporate bosses who won't survive without a single-market strategy for their companies. All of this is great news for those who have long urged Europeans to unshackle their natural competitive forces.
It also bodes well for BUSINESS WEEK, which keeps a team of 10 specialists in London and on the Continent. Our approach is to cover Europe as many countries within one market. But the market isn't simply the European Union. It's the world. What we strive for is evaluative and analytical stories that give our readers a real measure of where a new product, strategy, news event, leadership change, science breakthrough, or megadeal puts a European-based business on the global map.
Our canvas is broad. Besides our corporate, financial, and economic stock in trade, our cover stories have examined the new business life in European football and auto racing, explored the importance of changes in family dynasties such as the Wallenbergs, and assessed the impact of the Continent's new, progressive labor leaders.
To tackle these subjects, we keep our correspondents close to the regions they cover and encourage them to bring their special skills to each story. Frankfurt Bureau Chief Thane Peterson is an example. As our Paris-based European technology correspondent in the late 1980s and early 1990s, Thane got an up-close look at German companies and their information-technology strategies. Most recently, as deputy news editor in New York, he has overseen many of BUSINESS WEEK's U.S. economic stories that have focused on how global financial markets and U.S. technology have been driving the U.S.'s enduring economic expansion. Now, as our European economics correspondent as well as Frankfurt bureau chief, he guides our overall monetary and economy coverage.
Joining Thane are Karen Lowry Miller and Dave Woodruff. Karen, a former Tokyo correspondent, specializes in German corporate coverage and the fast rise of Central European companies, which we see as a key component of Europe's overall dynamism. Dave, who was one of Detroit's most authoritative auto-industry writers, now keeps a Eurowide eye on cars and manufacturing.
In Paris, Bureau Chief Gail Edmondson brings a veteran's view of Germany, France, and Central Europe, having worked in all three regions during her 10 years on the Continent. Gail, who was most recently our European technology correspondent, is handing off that assignment to Steve Baker, a corporate specialist who ran our Pittsburgh bureau, and before that, was our Mexico City-based specialist on NAFTA and Mexico.
Our London bureau combines the skills of Bureau Chief Stanley Reed, a corporate, finance, Middle East, and political analyst, with those of corporate and science writer Julia Flynn, who keeps a close watch on retailing and the growing global influence of Europe's drug giants. Stanley, who also watches our Nordic zone, was among the first to see how change artists such as Percy Barnevik and now Tony Blair straddle constituencies to wring something new out of old models, be they corporate management or political reform.
Our man in Rome, John Rossant, is both a Middle East specialist and a committed Europhile, with 14 years of experience covering the Continent. John's penetrating cover stories range from the Byzantine world of the Agnellis to the fashion world of the late Gianni Versace to the deal-making empire of Saudi Prince Alwaleed.
In addition to our regular staff, contributing correspondent William Echikson in Brussels covers the Benelux, the European Union, and European cultural trends, while corporate specialist Heidi Dawley in London casts an experienced eye on British industry.
It's unique in our business to have a team of correspondents with this range of skills, knowledge, and experience who also work as closely as these do. Each day, they're in touch with BUSINESS WEEK's other correspondents around the world, thrashing out new ideas and evaluating news events. It's a big job, and they do it well. We're proud of each and every one of them.