Gap's JEANNE P. JACKSON has worked magic at its long-struggling Banana Republic stores. The retailer had chucked the safari theme years ago, but it took the 46-year-old marketing star to finally distinguish the chain from its sister Gap stores. Its upscale clothes for young professionals and new line of home furnishings have the cash registers ringing in a series of recently opened flagship stores in large cities such as Chicago, Las Vegas, and San Francisco. Revenues should hit $840 million for '97, an 18% jump. Coming next: a Banana Republic catalog due in July.
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