Vail Resorts CEO Adam Aron, a former United Airlines honcho, is bringing an airline marketing ploy to the slopes. Called PEAKS, the new program rewards frequent skiers at Vail, Beaver Creek, Breckenridge, and Keystone in Colorado, with points that can be traded for lift tickets and other rewards. Dial 303 504-5870, or check the Web at www.snow.com.
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