Since taking over 20 months ago, Sony's NOBUYUKI IDEI has made it clear who's boss. He began by cleaning house at Sony's U.S. film studios. Now, he is pushing Sony into the cutthroat PC market and has unleashed digital still cameras and cell phones to preserve its lead as consumer electronics goes digital and online. With his clear vision and cool authority, Idei could make a contribution as great as legendary co-founder Akio Morita.
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