Call it the Toy Story Effect--a surge in sales of old-line toys featured in Walt Disney's hit animated film. Case in point: Ohio Art. Its stock doesn't even trade every day, but from Dec. 1 to Dec. 4 it surged 40%. Volume was up sharply. All that, apparently, because Toy Story features the company's 35-year-old Etch A Sketch. Chairman Bill Killgallon, whose family holds at least 60% of Ohio Art's shares, credits the movie for a sales surge that has his factory on overtime.

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