Based on survey of 100 regional shopping malls
      
      AVERAGE NUMBER OF SANTAS PER MALL                 3.73
      TOTAL MALL SANTAS                                 7,460
      AVERAGE NUMBER OF KIDS VISITING SANTA PER MALL    12,656
      TOTAL CHILDREN WHO VISIT SANTA IN ALL U.S. MALLS  25.3 MILLION
      SHARE OF KIDS AGE 1 TO 10 VISITING A MALL SANTA   65%
      DATA: INTERNATIONAL COUNCIL OF SHOPPING CENTERS
      
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