Table: Strategy 4: Bracing For More Open Markets

COMPANY      COUNTRY      STRATEGY                        REVENUE
      
      CHINATRUST   TAIWAN       The country's leading credit-   $12.6 BILLION*
                                 card issuer is finding its        up 20%
                                 niche by providing a wide
                                 range of services for Taiwanese
                                 executives working abroad and
                                 other overseas Chinese.
      
      PHILIPPINES  PHILIPPINES  Responding to new competition,  $240 MILLION
      LONG DISTANCE              PLDT has revamped management      up 40%
                                 in a bid to boost sales through
                                 improved services and better marketing.
      
      THAI         THAILAND     Catching up to Citibank in      $20 BILLION*
      FARMERS BANK               innovative products, the bank     up 15.2%
                                 is undergoing a reengineering
                                 to become more responsive to customers.
      
      PRESIDENT    TAIWAN       Faced with tough rivals at      $930 MILLION
                                 home, this food company is        up 3%
                                 rapidly expanding into China
                                 as a way to spur new growth.
      
      CREATIVE     SINGAPORE    Hit by clones in the market,    $350 MILLION
      TECHNOLOGY                 the creator of the soundblaster   up 42%
                                 is pumping big funds into R&D
                                 for new products.
      
      * ASSETS
      
      
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