WHO'S THE BIGGEST SPORT IN TV-land? Unquestionably, News Corp. Chairman Rupert Murdoch. Eager to attract subscribers for his worldwide satellite-television operation, Fox is putting $300 million into a new joint venture with cable giant TCI. The new business, with nearly $3 billion in assets, will combine TCI's Liberty Sports network of regional sports channels with News Corp.'s FX channel. "We have plenty of dry powder" to bid on premier sports events, says Liberty CEO Peter Barton. Fox and the new venture may make joint bids to air major league baseball, pro basketball, badminton, and anything else that delivers eyeballs.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE