The athletic-shoe race is looking like a blowout. On Sept. 18, Nike announced fiscal first-quarter earnings of $164.8 million, up 55% from the year before and far better than analysts had expected. Nike also served up a 100% stock dividend. The news was a slam dunk for investors, who pushed Nike shares up by 7 1/8, to 99 3/8--an increase of 40% since the beginning of the year. Rival Reebok International's shares, meanwhile, are down 10% for the same period. With footwear orders falling and ad expenses high, profits are slumping at Reebok, and key managers are bailing out.
Before it's here, it's on the Bloomberg Terminal. LEARN MORE