Computer manufacturers are bracing for a flood of help calls from befuddled customers when Windows 95 ships in late August. Gateway 2000, which admits that customers calling for support have often encountered busy signals or long waits on hold, is getting ready by setting up a 24-hour, 7-day-a-week help operation. And because Gateway is having trouble finding workers in its home of North Sioux City, S.D., and neighboring Sioux City, Iowa, it plans to build a staff of more than 750 people at a new support center in Kansas City, Mo.

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