U.S. catalog companies prospecting for new markets in Japan
      
      COMPANY         JAPANESE MARKETING STRATEGY 
      L.L. BEAN       Local stores and service center, English-language catalog with 
                      Japanese insert
      LANDS' END      Local Service Center, Yen-denominated, Japanese-language 
                      catalog
      EDDIE BAUER     Local stores, English-language catalog with Japanese insert
      FRANKLIN MINT   Yen-denominated, Japanese-language catalog, local service 
                      center, print ads, direct mail brochures
      
Before it's here, it's on the Bloomberg Terminal. LEARN MORE