(On a three-point scale)
      
      COMPANY                         SCORE
      SOCIAL SECURITY ADMIN.           2.38
      SOUTHWEST AIRLINES               2.36
      NORDSTROM                        2.22
      L.L. BEAN                        2.17
      XEROX                            2.17
      DISNEY                           2.14
      SATURN                           2.11
      MUTUAL-FUND COMPANIES            2.10
      FEDERAL EXPRESS                  2.06
      AT&T UNIVERSAL CREDIT            2.05
      VARIABLE ANNUITY PROVIDERS       2.04
      
      DATA: DALBAR INC.
      
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