CANADA'S BOMBARDIER IS going direct to the customer to expand its sales in the business-jet market. On May 3, it linked up with American Airlines' parent company to announce a plan to market Bombardier-made Learjets and Challengers to corporations for use on a time-share basis. Buying a fraction of a plane will entitle each customer to access to an entire fleet of planes. The program, called Business JetSolutions, is being sold as a way to lower customers' costs. Overall, the business-jet market is expanding by 15% annually.

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