The enduring power of a good yarn--and of the Internal Revenue Service--make an impact on this month's BUSINESS WEEK Best-Seller List.
The New Rules uses the life stories of 1974 Harvard University B-school grads to prove that small business is where the action is, while The Wealthy Barber, in print since 1991, imparts financial-planning advice in the form of a fable. These titles join ongoing best-sellers The Beardstown Ladies' Common-Sense Investment Guide, Zapp!, and The Goal, all of which employ storytelling to make their diverse points.
Meanwhile, the ides of April weighed heavily on the minds of paperback book buyers, as witnessed by three titles, including newcomer What the IRS Doesn't Want You To Know. It's too late for this year, but these books offer basic advice on how to wrestle the taxman.
Rather not wrestle? Then maybe the long-running negotiations how-to, Getting to Yes, is for you.
And who says business has no soul? Not David Whyte, the poet whose 1994 book, The Heart Aroused, promises a means of transforming work into spiritual nourishment. And Laurie Beth Jones's Jesus CEO offers inspiration from a great "turnaround specialist."
1 THE DISCIPLINE OF MARKET LEADERS by Michael Treacy and Fred Wiersema (Addison-Wesley $25) Consultants diagnose what successful companies do.
2 THE BEARDSTOWN LADIES' COMMON-SENSE
INVESTMENT GUIDE by the Beardstown Ladies Investment Club with Leslie Whitaker (Hyperion $19.95) Recipes for Four-Bean Salad, Five-Hour Stew--and 23% returns.
3 FIRST THINGS FIRST by Stephen R. Covey, A. Roger
Merrill, and Rebecca R. Merrill (Simon & Schuster $23)
Managing your time by balancing your life.
4 THE WARREN BUFFETT WAY by Robert G. Hagstrom Jr. (Wiley $24.95) A useful analysis of how Buffett does it.
5 REENGINEERING MANAGEMENT by James Champy (HarperBusiness $25) "Reengineering the Corporation" co-author re-evaluates.
6 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $25) How 3M, Wal-Mart, Procter &
Gamble, and others became standouts.
7 COMPETING FOR THE FUTURE by Gary Hamel and C.K. Prahalad (Harvard Business School $24.95) For healthy growth, anticipate the future--and how to dominate it.
8 THE MONEY DIET by Ginger Applegarth (Viking $21.95) Advice on reaching your financial "goal weight."
9 THE NEW RULES by John P. Kotter (Free Press $25) From disaffected Harvard MBAs, lessons for thriving in the global economy.
10 JESUS CEO by Laurie Beth Jones (Hyperion $16.95) Applying the teachings of the New Testament to business problems.
11 THE WEALTHY BARBER by David Chilton (Prima $18.95) Don't get clipped, says the barber--invest 10% of your pay, then cut down on debt.
12 INVESTMENT BIKER by Jim Rogers (Random House $25) Cycle-riding money manager circles the globe, investigating emerging markets.
13 RAVING FANS by Kenneth Blanchard PhD and Sheldon Bowles (Morrow $20) How to turn customers into your biggest boosters.
14 EMPIRES OF THE MIND by Denis Waitley (Morrow $23) Thriving in a changing workplace through "self-leadership."
15 THE HEART AROUSED by David Whyte (Currency $22.50) Overcoming fears
to find greater on-the-job creativity.
1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE
by Stephen R. Covey (Fireside $12) Hanging tough.
2 THE ERNST & YOUNG TAX GUIDE 1995 edited by Peter W. Bernstein (Wiley $14.95) Your check is in the mail.
3 REENGINEERING THE CORPORATION by Michael Hammer and James Champy (HarperBusiness $13) Using information technology to redesign business processes.
4 THE 1995 WHAT COLOR IS YOUR PARACHUTE? by
Richard Nelson Bolles (Ten Speed Press $14.95) The enduring job-search bible.
5 ZAPP! by William C. Byham PhD with Jeff Cox (Fawcett $10) Fable relates the travails--and triumphs--of the fictional Normal Co.
6 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $8.95) From "a sincere word of thanks" to putting their names in lights.
7 J.K. LASSER'S YOUR INCOME TAX 1995 by the J.K. Lasser Institute (Macmillan $14) Home-office deductions, etc.
8 THE PURSUIT OF WOW! by Tom Peters (Vintage $14) Irreverent tips on keeping products, organizations--and people--from going stale.
9 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $11.95) A Harvard team's step-by-step guide to conflict resolution.
10 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Concise explanations enriched with graphics.
11 THE FIFTH DISCIPLINE by Peter Senge (Currency $18.50) Creating the "learning organization."
12 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $16.95) Light-hearted primer.
13 THE GOAL by Eliyahu M. Goldratt (North River Press $19.95) Bringing your strategies in line with your No.1
purpose: making money.
14 KNOCK 'EM DEAD by Martin Yate (Adams $9.95) A job-seeker's handbook.
15 WHAT THE IRS DOESN'T WANT YOU TO KNOW by Martin Kaplan, CPA, and Naomi Weiss (Villard $12.95) A New York accountant says Big Brother can be bested--if you know his vulnerable spots.
Reporting stores: Barnes & Noble Inc. (including Barnes & Noble, Bookstop, Bookstar, B. Dalton, Doubleday, and Scribner's); Baxter's (Minneapolis); Benjamin Books World Trade Center (New York); Borders (32 states); Business Savvy Inc. (Chicago); Classic Bookshop (New York); Harvard Coop (Cambridge, Mass.); Library Ltd. (St. Louis); McGraw-Hill Bookstore (New York); Oxford Book Stores (Atlanta); Powell's (Portland, Ore.); Reiter's (Washington); Rizzoli World Financial Center (New York); San Diego Technical Books; Schwartz Business Books (Milwaukee); Sidney Kramer (Washington); Stacey's Bookstores (San Francisco); Stanford University Bookstore (Stanford, Calif.); Tattered Cover (Denver); Taylors Ltd. (Dallas-Ft. Worth); Waterstone's (Boston, Chicago); WordsWorth (Cambridge, Mass.); University Book Store (Seattle). Represented are approximately 1,090 retail outlets. Rankings based on a weighted analysis of unit sales in March.