ESTIMATED 1995 SALES    PERCENT RISE
                                      BILLIONS OF DOLLARS     FROM 1994
      KRAFT SINGLES,                           $2.9               9%
      VELVEETA, OTHER CHEESE
      MIRACLE WHIP, PARKAY,                     2.4               5
      OTHER GROCERIES
      OSCAR MAYER AND                           2.3               6
      LOUIS RICH MEAT
      ENTENMANN'S AND                           1.6             7.5
      FREIHOFFER'S BAKED GOODS
      POST AND SHREDDED                         1.5               6
      WHEAT CEREALS
      MAXWELL HOUSE, SANKA,                     1.3              10
      OTHER COFFEE
      JELL-O, KOOL WHIP                         0.8               6
      KOOL-AID, TANG,                           0.8               3
      OTHER BEVERAGES
      DATA: S.G. WARBURG & CO.
      
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