"IT WAS EITHER FOOTBALL OR tractor pulls," says former U.S. Senator Thomas Eagleton (D-Mo.). Um, we'll take the pigskin. Eagleton led a drive that now appears likely to bring professional football's Los Angeles Rams to St. Louis. The city, desperate to fill its new 70,000-seat, $260 million stadium, will give the Rams' owners virtually all stadium revenue and guarantee sales for 15 years of luxury boxes and club seats. That will lift the team's pretax profits by $20 million a year.

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