How do you say Big Mac in Arabic? Just ask 51-year-old James R. Cantalupo, president and CEO of McDonald's International. In the first three quarters of 1994, he opened 392 outlets overseas, compared with 280 launches in the U.S. Cantalupo helped boost profit margins to 21.6% in 1994 in company-owned stmres, up from 20.8% five years ago. McDonald's has one restaurant per 29,000 consumers in the U.S. vs. one per 600,000 worldwide. Cantalupo has a lot of Golden Arches to build. Timbuktu, anyone?

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