The National Basketball Assn., the first big sports league to share revenues with its players, now is trying revenue-sharing of a different sort. NBC announced on Apr. 28 that it's paying some $750 million to renew its four-year deal with the NBA. That's 25% more than it paid to snag the NBA in 1989. NBC is so sure it will turn a profit--even with the fat contract--that it also has agreed to share half of its game ad revenues with the NBA once the network reaches an agreed-upon profit level.
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