The slick design and ease of use of Apple Computer Inc.'s Macintosh have always inspired intense loyalty among its owners, but it has never managed to grab a big share of the corporate market dominated by IBM-compatible PCs. The dilemma was highlighted by a recent survey of about 400 personal computer managers at corporations, hospitals, and universities. They rate the Mac higher than IBM-type PCs equipped with Microsoft Corp.'s Windows software, IBM's OS/2, or the Unix operating system. About 17% of the managers say they are "extremely satisfied" with their Macs, while only 6% felt as good about their IBM-standard PCs running Windows 3.1.
But the surveyed managers still say they actually plan to use fewer Macintoshes in the future. Although 48% use Macs today, only 40% plan to continue using them a year from now. The survey, unfortunately, did not ask them why. Meanwhile, 85% say they plan to use Windows 3.0 and 3.1 in a year. And 24% said they plan to use Windows NT, a more powerful version of the software, due for release later this year. The survey was conducted by International Data Corp. for the Microcomputer Managers Assn.