Referring to "Management's new gurus" (Cover Story, Aug. 31), the value-added that all gurus, both past and present, offer is the message that stresses a fundamental change in the way we think and, ultimately, act. The key word is change, a necessary but painful fact of life. As long as businesses and organizations continue to avoid the fact that the pain of not changing is greater than the pain of changing, there will be no shortage of gurus and no improvement in our competitiveness.

David Britman

Woodbridge, N.J.

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