Kaleida, the multimedia joint venture announced by Apple Computer and IBM last October, is ready to roll. On June 23, the companies said that the venture's new CEO will be Nathaniel Goldhaber, an entrepreneur and venture capitalist. Two IBM and two Apple executives will fillout the Kaleida board.

The new company's top goal, says Goldhaber, is to make it easier to add video, music, or animation to any computer, from a handheld device to a desktop machine. Japan's Toshiba says it will be Kaleida's first customer, using its software in a personal organizer that it will develop jointly with Apple. Dubbed Sweet Pea, the product is slated for release in 1993.

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