Coors is going where the growth is. With Korean beer sales expanding 15% a year, compared with a puny 2% in the U. S., Coors Brewing is forming a joint venture with Jinro, Korea's largest producer of alcoholic beverages, to build a 1.8 million-barrel brewery in Seoul to produce Coors beer. Coors is aiming to capture 20% of the Korean market before long.
The plant, which is supposed to come on line in 1995, will be Coors' first outside the U. S. It's part of an international expansion program for America's No. 3 brewer, which wants to be in 20 markets outside the U. S. by 1995. Coors is now for sale in seven countries outside the states.