McDonald's wants to be leaner, if not meaner. The fast-food giant is going national with a burger that is only 9% fat in hopes of luring back customers turned off by fast food's unhealthy image. The sandwich, which has been in tests since November, will sell for $1.79, a 20~ premium over a regular quarter-pounder, which has twice the fat. "As our customers change their eating habits, McDonald's is going to change with them," says Edward Rensi, president of McDonald's USA.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE