Time Warner's cable franchises in Brooklyn and Queens, N. Y., already offer 75 channels, with programs in at least 10 languages, from Creole to Hebrew to Hindi. But executives of the media conglomerate think they haven't yet scratched the surface of subscribers' demand for variety. On Mar. 7, Time Warner was slated to announce an installation of fiber-optic cables that will allow it to offer 150 channels by yearend.
By the end of the decade, says Vice-Chairman Gerald Levin, Time Warner and other cable operators will offer "thousands" of channels. How to fill them all? Levin says he follows the Field of Dreams principle: "If you build it, they will come."