Wind Mobile Cuts Customer Roaming Rates Up to 95%

Wind Mobile, one of Canada’s newer wireless carriers, reduced the cost of roaming on other carriers’ networks as the country seeks to limit how much larger rivals charge upstarts for using their systems.

Wind, the brand name of closely held Globalive Wireless Management Corp., is now charging customers 15 Canadian cents (14 cents) per minute to talk while roaming, down from 20 cents, according to an e-mailed statement today. Data costs have been cut 95 percent to 5 Canadian cents a megabyte from C$1.

With fewer cell towers of their own, small carriers like Wind must buy space on networks owned by larger players such as Rogers Communications Inc. and BCE Inc. The federal government has put an interim cap on how much large companies can charge others to use the networks. Regulatory hearings on permanent rules are set for the end of September.

“We’re very happy the government legislated that interim rate cap and we’ve worked over the last two months very quickly to pass that savings through to our customers,” Anthony Lacavera, Wind’s chief executive officer, said by phone.

Toronto-based Wind and Quebecor Inc. are competing to become Canada’s fourth national carrier in a market dominated by Rogers, BCE and Telus Corp. Quebecor Chief Executive officer Pierre Dion said in July that the company needed regulated roaming rates before it could consider going national.

To contact the reporter on this story: Gerrit De Vynck in Toronto at gdevynck@bloomberg.net

To contact the editors responsible for this story: Sarah Rabil at srabil@bloomberg.net James Callan, John Lear

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