Henke Says Automakers’s Supplier Relationships Crucial (Audio)

John Henke, president and chief executive officer of Planning Perspectives and professor of marketing at Oakland University in Rochester, Michigan, says extensive surveys by his company of the big automakers and their suppliers show that the six largest in the U.S. are losing billions of dollars by not treating their suppliers better. He says it’s no different from a relationship with a spouse, a child or a co-worker: when suppliers are treated more considerately they are more likely, for example, to agree to price concessions when they can. And he says these same findings have been replicated in surveys with OEM’s – original equipment manufacturers – in several other industries. Henke speaks with Bloomberg’s Kathleen Hays and Vonnie Quinn on Bloomberg Radio’s "The Hays Advantage." They are joined by Bloomberg News Reporter, Mark Clothier, who wrote today’s story, “Automakers Pinching Suppliers Costs Billions in Missed Earnings.”

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