The hedge fund has the equivalent of a 6.7 percent stake in Interpublic through shares and options, according to a regulatory filing today. Elliott disclosed it took the stake because it views the New York-based company as undervalued. Elliott plans to push Interpublic to try and sell itself to another advertising company after earlier rebuffing merger approaches from competitors, according to a person familiar with the matter.
Since Michael Roth, 68, was named chief executive officer in 2005, Interpublic shares have gained about 50 percent, trailing the 66 percent gain of the Standard & Poor’s 500 Index. Interpublic’s 2013 operating margin of 8.4 percent also fell short of rivals, such as WPP Plc at 15 percent, Publicis Groupe SA at 15 percent and Omnicom Group Inc.’s 13 percent, according to data compiled by Bloomberg.
Elliott has held talks with rival advertising groups that want to engage in acquisition talks with Interpublic and are confident a combination can improve margins, said the person, who asked not to be identified because the discussions are private.
“Without knowing the specific motives behind Elliott, there is a lot of underlying value in Interpublic Group that the market has not fully appreciated,” Brian Wieser, an analyst at Pivotal Research Group in New York, said in a phone interview. “The inevitability of consolidation -- which would presumably feature Interpublic Group being sold at some point -- has become increasingly understood.”
Wieser, who recommends buying Interpublic shares, added that a deal could still take years to come together.
Tom Cunningham, a spokesman for Interpublic, didn’t immediately respond to a phone call or e-mail seeking comment on Elliott’s investment. Elliot Sloane, an outside spokesman for Elliott, declined to comment beyond the filing.
Interpublic has been speculated as a takeover target. After the $35 billion merger of Omnicom and Publicis to create the world’s largest advertising company fell apart earlier this year, WPP’s CEO Martin Sorrell said consolidation won’t slow down. He said that Interpublic may be a target for Japan’s Dentsu Inc. (4324)
“Dentsu would certainly be the most likely, based on business fit and geographic fit,” Wieser said. “They would benefit substantially. They actively want to diversify outside of Japan.”
Publicis or Omnicom could also be interested suitors, Wieser said. Shusaku Kannan, a representative for Tokyo-based Dentsu, couldn’t immediately be reached for comment outside normal business hours. Representatives for Publicis and Omnicom also couldn’t immediately be reached.
Shares of Interpublic rose 1.5 percent to $20.15 at the close in New York, giving the company a market value of about $8.5 billion. It was the highest closing price since July 2002. The stock had gained 12 percent this year through yesterday, while the Bloomberg World Advertising Index fell 4 percent.
Advertising companies are seeking to increase scale to strengthen negotiating clout for better ad rates for their clients across broadcasters, the Internet and in print. They are also trying to better compete against the growing might of Silicon Valley companies such as Google Inc. and Facebook Inc.
Following last year’s announcement that Publicis and Omnicom planned to merge, Roth said in an internal memo to employees that “as this weekend’s surprising news shows, there’s no telling what might take place, but we don’t see the need for major M&A to keep delivering on our plan to move Interpublic forward.”
The advertising company is the latest target for New York-based Elliott, which has been pressing for a breakup of EMC Corp. (EMC), a sale of Riverbed Technology Inc., and earlier this year pushed through changes at Juniper Networks Inc., including cost cuts and a buyback.
Founded by Paul Singer in 1977, Elliott is known for taking positions in distressed companies, including Enron Corp., and the debt of nations including Argentina and Peru. One technique Elliott has repeated: making a takeover offer for a targeted company to flush out higher-paying buyers.