Herbalife Plunges as Ackman Vows to Unveil Enron-Like Fraud

July 21 (Bloomberg) -- Herbalife shares fell the most in three months after Pershing Square Capital founder and CEO Bill Ackman vowed to show Enron-like fraud at the seller of supplements and weight-loss shakes. Mr. Ackman spoke on “Bottom Line." (Source: Bloomberg)

Herbalife Ltd. (HLF) shares fell the most in three months yesterday after billionaire Bill Ackman vowed to show Enron Corp.-like fraud at the seller of supplements and weight-loss shakes.

Ackman, head of Pershing Square Capital Management LP, said on Bloomberg Television that his firm has devoted $50 million of investors’ money to prove that Herbalife is a pyramid scheme. The results of the undercover investigation, which focuses on Herbalife’s nutrition clubs, will be released at a presentation today in New York.

“Trust me, when you see the stuff we have,” Ackman said in an interview on “Market Makers” with Stephanie Ruhle and Erik Schatzker, “you will conclude the money was well spent.” He suggested that the nutrition clubs -- part of Herbalife’s direct-selling approach -- resemble the fake trading rooms set up by Enron before accounting fraud led to that company’s bankruptcy in 2001.

Ackman has waged a battle to shut down Los Angeles-based Herbalife since December 2012. He has bet $1 billion against the company, saying it misleads distributors, misrepresents sales figures and sells a commodity product at inflated prices. U.S. regulators and law enforcement also are investigating allegations that the business is a pyramid scheme.

Photographer: Scott Eells/Bloomberg

William "Bill" Ackman, founder and chief executive officer of Pershing Square Capital Management LP, in New York. Close

William "Bill" Ackman, founder and chief executive officer of Pershing Square Capital... Read More

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Photographer: Scott Eells/Bloomberg

William "Bill" Ackman, founder and chief executive officer of Pershing Square Capital Management LP, in New York.

Stock Decline

Herbalife’s stock fell 11 percent to $54.02 yesterday, marking the biggest decline since April 11. The shares have tumbled 31 percent this year. Herbalife shares traded at the equivalent of $54.01 at 10 a.m. in Frankfurt in trading of 573 shares.

Today’s presentation, which will be webcast starting at 10 a.m., will give new information to back up Pershing Square’s claims, the hedge fund said in a separate statement.

“An in-depth analysis and examination of these clubs -- which Herbalife claims are simply social gatherings that bring people together to focus on good nutrition and exercise -- reveal that they are a core driver of Herbalife’s pyramid scheme,” Pershing Square said.

Herbalife responded to the statements yesterday on Twitter, saying it was confident in the integrity of the company and that “the truth will prevail.”

“Ackman’s theatrics are increasingly desperate,” the company said through its HerbalifeTruth account. Herbalife “is proud of role that nutrition clubs play in helping people lose weight and stay healthy.”

Ackman said on Bloomberg Television that his firm will turn over its findings to regulators.

“Our goal was to catalyze regulatory interest in the company,” Ackman said. “We spent the last year with undercover investigators in multiple countries and in the United States participating and trying to figure out -- and ultimately figuring out -- how nutrition clubs work and we have hundreds of hours of recorded conversations.”

Photographer: Patrick T. Fallon/Bloomberg

An employee stacks boxes of products for orders at the Herbalife Ltd. Los Angeles distribution center in Carson, California, on March 4, 2014. Close

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Photographer: Patrick T. Fallon/Bloomberg

An employee stacks boxes of products for orders at the Herbalife Ltd. Los Angeles distribution center in Carson, California, on March 4, 2014.

To contact the reporter on this story: Duane D. Stanford in Atlanta at dstanford2@bloomberg.net

To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net Ben Livesey, Thomas Mulier

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