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Microsoft Xbox Sales Double in June With Lower Price Tag

Microsoft Corp. (MSFT), chasing Sony Corp. (6758) for dominance in the U.S. video-game console market, said sales of its Xbox One doubled last month from May, after it added a lower-priced version of the machine.

“Over the past month, we’ve seen a strong spike in interest in our Xbox One console options, including the new $399 offering,” the Redmond, Washington-based company said in a blog today.

Microsoft introduced a cheaper machine on June 9 after struggling to convince gamers that the $499 price tag of the console is justified. Since both the Xbox One and the PlayStation 4 were introduced in November, marking a new generation of gaming consoles, Microsoft’s machine has trailed Sony’s in sales.

Earlier this year, Microsoft used an entire presentation at the E3 conference in Los Angeles to focus on hard-core players, who were alienated by the Xbox One’s debut that focused on non-game entertainment.

The two companies are now gearing up for the year-end holiday season. Starting in August with the release of Madden NFL 15, new blockbuster titles will start being released for the Xbox One, Microsoft said today.

To contact the reporter on this story: Ben Livesey in San Francisco at blivesey@bloomberg.net

To contact the editors responsible for this story: Cecile Daurat at cdaurat@bloomberg.net Ben Livesey, Rob Golum

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