HTC Marketing Chief Ho, Engineering Head Liu Said to Quit

HTC Corp. (2498) Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have resigned from the Taiwanese smartphone maker, according to two people familiar with the matter.

Ho tendered his resignation to Chairwoman Cher Wang and remains at the company pending his departure by the end of this year, the people said, asking not to be identified because the announcement isn’t public. Liu retired after 16 years at the company, said one of the people.

The exit of the senior executives continues a series of management changes that include replacing its finance chief in 2012 and the return of Wang to a more hands-on role at the company last year. HTC has posted 11 consecutive quarters of falling revenue amid increased competition and a cut in marketing spending.

Wang, who founded the company in 1997, has taken over the role of Chief Marketing Officer, the people said. Former Samsung Electronics Co. (005930) executive Paul Golden declined to stay at the company after a short-term contract as a marketing consulting, the people said.

Separate calls to the offices of the executives weren’t answered today. HTC public relations officials declined to immediately comment when contacted by Bloomberg News by phone today.

To contact the reporter on this story: Tim Culpan in Taipei at tculpan1@bloomberg.net

To contact the editors responsible for this story: Michael Tighe at mtighe4@bloomberg.net Robert Fenner, Aaron Clark

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