City of London to Vote on Salesforce Tower’s Renaming

The City of London’s local government will vote on whether the Heron Tower can be renamed Salesforce Tower London after some of the skyscraper’s tenants raised concerns about it being named after a competitor.

Other companies in the building could use its 110 Bishopsgate address instead of the new name as a compromise, the borough said in a filing ahead of the July 17 vote. While council members can reject the name change because it may cause confusion, officials recommended approval of the application, according to the filing.

Salesforce.com Inc. (CRM) agreed to rent six floors of the 46-story tower, one of the financial district’s tallest buildings, as part of the naming deal, the company and developer Heron International Ltd. said in May. The tower’s owners include the State General Reserve of Oman Fund and members of Saudi Arabia’s royal family.

The San Francisco-based maker of online customer-management, support and HR software is “an example of the expanding high-technology businesses that are increasingly seeking accommodation in or near the City,” the borough said in the filing.

Salesforce declined to comment. Heron didn’t immediately respond to requests for comment.

Salesforce in April agreed to rent more than half of San Francisco’s tallest building, which will also be named after the company, in a deal that set a city record for office rents.

To contact the reporter on this story: Neil Callanan in London at ncallanan@bloomberg.net

To contact the editors responsible for this story: Andrew Blackman at ablackman@bloomberg.net Jeffrey St.Onge

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